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Master in Digital Marketing | IE University Japanese Alumni Chapter
24530
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Master in Digital Marketing

Master in Digital Marketing

Program Structure

  • Visual Communication
  • Strategic Marketing and Branding
  • Well-being in Practice
  • Storytelling and Public Speaking
  • Social Media Marketing
  • Project Management
  • Customer Experience
  • Finance for Marketeers and Communicators
  • Diversity, Equity and Inclusion
  • Entrepreneurship
  • Consumer Behavior and Insights
  • Negotiation Skills
  • Managing High Performance Teams
  • Cross-Cultural Communication
  • Business Development and Sales

  • Programming Lab
  • Business Digital Transformation
  • Data Analysis & Insights
  • Career Success – Professional Branding: How to Get Headhunted Online
  • Career Success – Hidden Job Market: Networking For The Right Contacts
  • Introduction to Tech
  • Career Success – Application Workshop
  • Branded Content & Content Marketing
  • The Evolution of Marketing in the Digital Age
  • Managing High Performance Teams II (Impact Skills)

  • Quantitative Research
  • Qualitative Research
  • Paid Media
  • Digital Analytics I
  • Hands-On Tech Lab
  • Omnichannel Distribution I: E-Commerce
  • CX, UX and UI principles
  • SEO Lab
  • Owned Media
  • Customer Relationship Marketing

  • Social Media Operations
  • UX/UI
  • Digital Analytics II
  • Emailing & Leads Generation
  • Influencer Marketing Lab
  • Crisis Management Lab
  • Gen AI for Marketing
  • Marketing Automation Lab
  • Mobile strategies
  • Social Media Marketing
  • Conversion Rate Optimization

Category

Other Masters