Master in Market Research & Consumer Behavior

• Visual Communication
• Strategic Marketing and Branding
• Well-being in Practice
• Storytelling and Public Speaking
• Social Media Marketing
• Project Management
• Customer Experience
• Finance for Marketeers and Communicators
• Diversity, Equity and Inclusion
• Entrpreneurship
• Consumer Behavior and Insights
• Negotiation Skills
• Managing High Performance Teams
• Cross-Cultural Communication
• Business Development and Sales

• Introduction To Statistics
• Market Research Panels
• Qualitative Research
• Quantitative Research – Surveys
• Understanding Consumer Behavior I

• Advanced Survey Tools
• Digital Marketing
• Handling And Preparation of Datasets
• Introduction To Big Data for Research
• Marketing Products & Brands
• Observational Methods
• Product Launch Simulator
• Understanding Consumer Behavior II
• Web Mining & Social Media Listening

Courses

• Ethnography And Cultural Marketing
• Market Intelligence
• Neuromarketing
• Quantitative Tools for Data Analysis
• Understanding Consumer Behavior III
• Advanced Big Data
• Consumer Decision Making
• Customer Analytics
• Influence And Persuasion

Electives Paths

• Data Analytics path
• Consumer Behavior path