Master in Strategic Marketing & Communication
Master in Strategic Marketing & Communication
- Globalization, Business & Media
- Business Strategy
- Building a Strategic Marketing and Communication Plan
- Team Management
- Reputation Management
- Digital Transformation for Marketeers and Communicators
- Digital Strategy
- Market Research Panels
- Qualitative Research
- Quantitative Research – Surveys
- Understanding Consumer Behavior I
- Storytelling for brands
- Sustainability in Marketing and Communication
- Branded Content
- Integrated Marketing Communication
- Research Methods in Communication & Marketing
- Marketing and communication new technologies
- Communication Planning, Measuring Intangibles and KPIs
- Behavioral science for Marketing
- Customer Experience
- Paid Media
- Owned and earned media
- Data Visualization
- Communication & Brand Consulting
- Internal Communications & Change Management
- Media Relations & Media Training
- Strategic sponsorships and partnerships
- Non-Market Strategy and Public Affairs
- Ethics & Corporate Governance
- Issues, Crises & Stakeholder Management
- Data strategy & Data analytics
- Performance-based Marketing and Communication
- Events & PR planning
Category
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