Master in Strategic Marketing & Communication
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" box_shadow_on_row="no"][vc_column][no_elements_holder number_of_columns="two_columns"][no_elements_holder_item aligment="center" advanced_animations="no"][no_button button_hover_animation="default" icon_pack="" target="_blank" text="Official Website of Dual Degree with IMBA" link="https://www.ie.edu/masters/dual-degrees/programs/dual-degree-international-mba-master-strategic-marketing-communication/"][/no_elements_holder_item][no_elements_holder_item aligment="center" advanced_animations="no"][no_button button_hover_animation="default" icon_pack="" target="_blank" text="Official Website of the Masters" link="https://www.ie.edu/business-school/programs/masters/master-in-strategic-marketing-communication/"][/no_elements_holder_item][/no_elements_holder][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" padding_top="50" box_shadow_on_row="no"][vc_column][vc_column_text css=""] Program Structure [/vc_column_text][vc_separator type="transparent" thickness="20" up_style="px" down_style="px"][vc_tabs style="vertical_left" tab_type_default="with_borders" border_type_default="border_arround_element" margin_between_tabs="enable_margin"][vc_tab title="Term 1" tab_id="1717480320264-6-3"][no_unordered_list style="circle" animate="no"] Globalization, Business & Media Business Strategy Building a Strategic Marketing and Communication Plan Team Management Reputation Management Digital Transformation for Marketeers and Communicators Digital Strategy Market Research Panels Qualitative Research Quantitative Research - Surveys Understanding Consumer Behavior I [/no_unordered_list][/vc_tab][vc_tab title="Term 2" tab_id="1716990402642-1-8"][no_unordered_list style="circle" animate="no"] Storytelling for brands Sustainability in Marketing and Communication Branded...

